The Interactivist

In 1996, at Red Sky Interactive, in partnership with a rebellious band of talented individuals, I developed the HP PONG Banner Ad: the first interactive banner ad on the net, and the web's first example of "rich media". But behind the scenes, that banner was an atom-smasher, revealing the very principles of interactive advertising- and sweeping industry changes yet to come.

Advertising, ArchiveJoel HladecekAugust 13, 2008advancement, Advertising, banner, goodby, hp, hp pong, innovation, marketing, pong, product, red sky, red sky interactive, service, The Interactivist, value